Dr. Julia Belyavsky Bayuk
Assistant Professor
Department of Business Administration
Alfred Lerner College of Business & Economics         
University of Delaware


Contact Info:
205 Alfred Lerner Hall
Newark, DE 19716
Phone: 302-831-1027



Ph.D. in Marketing, Warrington College of Business, University of Florida, 2008

B.S. in Economics, Concentrations in Marketing and Communication, Wharton School, University of Pennsylvania, 2002


Selected Publications

Bayuk, Julia Belyavsky, Chris Janiszewski, and Robyn LeBoeuf (2010), “Letting Good Opportunities Pass Us By: Examining the Role of Mindset during Goal Pursuit,Journal of Consumer Research, Forthcoming December 2010.

LeBoeuf, Robyn, Eldar Shafir, and Julia Belyavsky Bayuk (2010), “The Conflicting Choices of Alternating Selves,” Organizational Behavior and Human Decision Processes, 111 (January), 48 – 61.

Cohen, Joel B., Julia Belyavsky and Timothy Silk (2008), “Using Visualization to Alter the Balance Between Desirability and Feasibility During Choice,” Journal of Consumer Psychology,18 (October), 270 – 275.

Janiszewski, Chris, Donald R. Lichtenstein, and Julia Belyavsky (2008), “Judgments about Judgments: The Dissociation of Consideration Price and Willingness to Purchase Judgments,” Journal of Experimental Psychology: Applied, 14(2), 151 – 164.



Curriculum Vitae (Last updated August 2010)