Srikanth Beldona, Ph.D.
Director of Graduate Studies - HRIM
Associate Professor- Hospitality Marketing
Teaching
GRADUATE TEACHING
Ph.D. Dissertation Committees
Committee Member for Ph.D. Dissertation Committee at Ohio State University
[Khaldoon Nusair] - A Model of Commitment in B-to-C Travel Context: A Structural Equation Modeling Approach.External Examiner - Ph.D. Dissertation Committee at Victoria University, Australia [Mahesh Singh Bhandari] - Impact of Varying Service Recovery Attributes on Outcomes in Process-Based and Outcome-Based Service Failure: An Exploratory Empirical Examination.
M.S. Thesis Committees
Tiffany Francis (2010) - Major Advisor - Commoditization in the Lodging Industry: Perceptions of Frontline Managers.
Kunwei Lin (2010) - Major Advisor - Location Based Restaurant Services in a University Community Setting: An Investigation
Fiona Caramba-Coker (2009) - Major Advisor - Consumer Attitudes Towards Self-Service Kiosks in Hotels: A Cross-Cultural Perspective
Gokul Mundhra (2009) - Major Advisor - Disintermediation and Intermediation in the Low Cost Carrier Airline Industry in India: A Multiple Case Study
Andrew Moreo (2008) - Major Advisor - Green Consumption in the Hotel Industry - An Examination of Consumer AttitudesCeleste Mozeik (2007) - Major Advisor - The Adoption of Restaurant Based E-Services
Tevfik Demirciftci (2007) - Member - An Analysis of Distribution Channel Parity and Yield Management Practices in United States Hotels
Ajith Nayar (2007) - Major Advisor - Interoperability in Online Travel Distribution [electronic resource] : An Investigation of the Adoption of Open Travel Alliance (OTA) Standards
HRIM 602 - Interactive Hospitality Services Marketing (Graduate Level Course)
Focusing on the salient aspects of service helps a firm orient its entire energies to gain customer satisfaction and subsequently loyalty. Hospitality firms are no different. In fact, the emphasis on service is only the start. Hospitality firms need to expound on how to leverage true hospitality, a unique feature of their offerings that distinguish them from generic services. This course works is structured around this fundamental premise and delivers content for both physical and electronic contexts. It is appropriate for students wishing to pursue a managerial careers in a person-to-person relationship marketing professions or electronic contexts such as SEO, SEM and Social Media Marketing. It provides students with an intellectual and hands-on understanding of hospitality services theory and its practical application in the hospitality and related services industries.
Awards/Nominations
Lerner College Outstanding Teaching Award Nomination (2009)
Graduate Student Mentoring Award Nomination (2007)
UNDERGRADUATE TEACHING
HRIM 481 - Hospitality Marketing (Undergraduate)
Hospitality services like all other services require a distinctive approach to marketing. The course uses a services marketing approach with greater emphasis on employee-customer engagement combined with firm-customer and firm-employee marketing efforts. Students discuss real world scenarios through interactive lectures and researched presentations.
HRIM 346 - Travel Internet Marketing (Undergraduate)
The Internet has transformed the way in which hospitality and travel marketers approach operations, channels and customers. Apart from the emphasis on theoretical foundations and real world scenarios, students participate in the Google Online Marketing Challenge as well as prepare a functioning hotel website that includes room descriptions, images, property details, rate plans, tax policies and related information using RezViewNG from Pegasus.
HRIM 140 - Information Technology in Services Management (Undergraduate)
In this course, students are taken through the domains of the trapidly evolving field of technology using an applied approach. After students are taught the fundamentals of services as systems, technologies that aid and support their functioning are discussed on a weekly basis. All aspects of service systems are covered from organizational and industry contexts. There is a larger focus on hospitality and tourism as the service setting.HRIM 488 - Lodging Practicum (Co-Teach with Four Other Faculty Members)
This is a four credit course offered within the Lodging Module that requires students to undergo a practical experience pertinent to lodging management. Apart from the work-schedule rotation that students undergo at the Courtyard Marriott in Newark, Delaware, students complete a lodging feasibility project using data provided by Smith Travel Research. The project is taught with the help of four faculty members who guide students through the various functional elements of the project. My role was to guide students through the marketing sections of the project.