Srikanth Beldona, Ph.D.
Director of Graduate Studies - HRIM
Associate Professor - Hospitality Marketing
Overview
I am an Associate Professor of Hospitality Marketing and E-commerce at the Alfred Lerner College of Business and Economics in the University of Delaware . I am also the Associate Director of Hospitality Associates for Research and Training here at UD. I earned my Ph.D. from Purdue University and an MBA from the University of Newcastle, Australia.
My primary areas of research interest are e-marketing of travel and tourism products, inter-organizational relationships, perceived value and perceived fairness. Publications authored by me have appeared in the Journal of Travel Research, Cornell Hospitality Quarterly, Journal of Travel & Tourism Marketing, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Leisure Marketing among others.
As for industry experience, I worked for over seven years of in the areas of lodging management, franchise development and technology training. I have worked in India's luxury hotel sector with the Taj Group of Hotels and Oberoi Hotels.
At the University of Delaware , I teach the Hospitality Marketing, E-Marketing and the Graduate Level Interactive Travel Services Marketing courses. I am a member of HSMAI.
On a personal note, I love listening to Carnatic, Rock and Hindi film songs of the 80's and earlier. My favorites are M.S.Subbalakshmi and Maharajpuram Santhanam (especially the Pancharatna Krithis) in Carnatic and Metallica, Queen, Pink Floyd, Deep Purple, Def Leppard and The Doors when it comes to Rock. While Kishore Kumar's voice was extraordinarily expressive, I also admire the simplicity and ingenuity of the Seinfeld series. Lastly, I have a voracious appetite for politics (not as a practitioner :-), but more as a student of human behavior) and international affairs.